High Calibre Marketing

This is an event for businesses and professionals in the wine industry.

Through sharing their insights, stories and case studies, the presenters will demonstrate innovations and best practice of marketing and communications from other industries such as fashion and music.

Topics will also explore the effect of lifestyle and population trends, the power of innovation, and the influence of an evolving media, as seen with the recent emergence of electronic social media.

High Calibre Marketing presents an opportunity for the wine industry to explore new ideas through examples of thinking in other consumer categories, and with this find another perspective on marketing and communication.

 

PRESENTERS

On ideas
Rory Kent, Zebra Paradigm head ranger and Young Guns of Wine Festival producer.

On consumers
Trish Kelliher, Account Director, Alcohol, Roy Morgan Research.

On trends
Barrie Barton, co-founder and creative director co-founder and Creative Director at Right Angle Studio, publishers of ThreeThousand.

On the influence of design
Brett Phillips, Principal of 3 Deep Design.

On examples from the music industry
Grant Smillie, Nova FM host and owner of Neon Records.

On digital media
Martyn Thomas, Managing Director of FRANkVizeum and director of the blog advertising community, Nuffnang.

On social media and foodies
Ed Charles, food journalist, publisher of TomatoM.com, and social media champion.

On insights from data measuring online traffic and trends
Alan Long, Research Director for Experian Hitwise Asia Pacific.

On building fashion brands
Dhini Pararajasingham, designer of Dhini.