A Plus Wine

A+ Australian wine is about telling our wine stories to the world.

It is aimed at starting a new conversation about Australian wine; educating and engaging with consumers; and creating a global community of Australian wine lovers.

Australians have always been great at spinning a yarn. From the Dreamtime stories about the creation of our world, to sitting around the campfire and sharing bushman's tales, Australian's ability to bring to life a person, place or event is legendary.

Our wine community is no exception and with the new A+ Australian Wine brand, there are so many stories to tell.

It is more than just our great wine - it's our people, our places and the stories that make Australian wine stand out from the rest of the world.

A+ Australian Wine celebrates the people and places that give Australian wine a distinct voice and we're encouraging the global community of wine lovers to get involved.  

It recaptures the excitement about Australian wine and evolves our global position towards a stronger perception of quality, diversity and value.

A+ Australian Wine is a strong sign of evolution and more importantly, it invites a new way to look at Australian wine.

We encourage you to join us in discovering more about Australian wine by joining the A+ Australian Wine community. Register at www.apluswines.com and follow us on twitter at www.twitter.com/apluswines